Hello, I’m Jo. My favourite colour is purple and I’m attracted to shiny and glittery things. I’m a Londoner. I acquired a nose for red wine after living in Spain. I am a fan of The Expendables franchise (what?) and Wolford are my favourite brand of tights.
The reason that you are here though is because I am a beauty addict. I have a taste for luxe beauty but my favourite types of products are those that really work. The how and why of products fascinates me, so you will find me researching surfactants but I’m equally happy with a jar of cold pressed avocado oil (as long as it has a pump).