I have to admit that No7 is not my favourite make up range in Boots, I normally head to the Revlon or Maybelline concession so I picked up this lippie with out high expectations but I have to say that I have been very pleasantly surprised.
The case is a slightly unusual elliptical (oblong) shape which is a point of difference from the rectangular and circular lippies in my collection. Slightly wider at the top and bottom then in the middle it has a very slight hour glass shape, but also means that it does not fit into my new lipstick holder! The mechanism to raise the bullet is a little bit stiff, but overall I quite like the look of the lippie.
The colour it itself is not a red, white or rose wine colour. It is a brown with a hint of pink. The texture is emollient as is to be expected from a moisturising lippie and surprisingly it does deposit colour quite evenly across my lips. It does not have the best longevity, but it is very easy to reapply.
It is lovely on its own, but this is a colour that I do tend to wear with a lip pencil. It is lighter and more pink than my other favourite nude which I reviewed earlier this month (Bourjois Rouge Edition in Brun Cosmopolitain) I often mix the two shades to customise the perfect shade to compliment a smoky eye look. The colour is a real chameleon blending in with a variety of looks and a real addition to my lippie collection. (I have posted a few pictures of me wearing this colour on my Instagram page @patentpurplelife)